Welcome to Toraño A Family Cigar Company
I was raised in the cigar business. I’m a product of the 1970’s and 80’s. I can tell you that the cigar business today looks nothing like it did when I was growing up. Back then, smoking a handmade cigar was something your grandfather did. You did not see people in their twenties, thirties, or forties enjoying a great cigar. Today, cigars have become a part of the culture, albeit a sub-culture of adult men and women that appreciate the unique experience that comes with smoking a fine cigar. As a young man, as the cigar industry was declining, I was certain that I would be the generation that broke with the tradition and long history of the Toraño family’s involvement in the cigar business. Thanks to you, I was flat wrong!
For three generations before me, the Toraño men were leaf growers. My great-grandfather started growing tobacco in Cuba in 1916. My grandfather and his brothers expanded the tobacco growing business and by 1959 the Toraño family owned and operated 17 tobacco farms. After the Cuban revolution, my grandfather started growing tobacco in the Dominican Republic. When my father became involved in tobacco growing, he and his partners grew tobacco in Nicaragua, Mexico and Ecuador.
In early to mid 1980′s, my father started a transition from leaf growing to cigar manufacturing. For many years the Toraños made private labels for other cigar distributors. However, by the mid 1990′s, we started our own brand of cigars under the Toraño family name. Our cigar blending philosophy is highly influenced by our tobacco growing experience. We love to make complex cigar blends with tobacco from a variety of different countries.
Today, I’m blessed to work with some of the finest people in the cigar business. Men like Carlos Llaca-Toraño, Felipe “The Master” Sosa, and Jack “the Giant” Toraño. We strive everyday to create unique cigar blends that will appeal to every palate. In these pages you will find a variety of different Toraño brands that will deliver an abundance of flavor and remind you of the reasons why you fell in love with smoking premium cigars.
Our company motto is “Make Time to Burn”. I hope you will take some time for yourself this week and burn a Toraño Family Cigar.
President, Toraño Family Cigar Company
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